WHY CEMENTED YOUTH?

Rya Cowan started Cemented Youth knowing she could do things differently than other streetwear brands.

Our Purpose is to establish a community with the strength to accept where we are now and the courage to move forward together, with kindness.

Cemented Youth is here to be your kindness connector and remind you to f*cking spread kindness. At Cemented Youth, we see everyday as an opportunity to be the reason someone believes in the goodness of others. You owe yourself the love that you give so freely to other people.We believe expressing yourself in a way that makes you feel confident and authentically you is important. We’re here for the people who defy society’s standards and want to look + feel good doing it.